In order to provide value to businesses and user, I first get to know the user and their needs.

About Me

My name is Sophia Gruber. I am a UX/UI designer with a strong focus on human-centered design and iterative problem-solving. I'm all about intuitive, meaningful, and accessible digital experiences that put users first. I believe that great design isn't just about aesthetics—it’s about understanding people, their needs, and how they interact with technology.

Beyond UX/UI, I also have experience in web and mobile development, writing & storytelling, and game design & development. Whether I’m designing a user-friendly interface, refining microcopy for a seamless experience, or building interactive prototypes, I always prioritize usability, clarity, and consistency.

My process is deeply iterative—from user research and wireframing to prototyping and testing, I continuously refine my designs based on user insights. I thrive on collaboration and believe that the best digital experiences emerge from a thoughtful balance of functionality, creativity, and user empathy.

With my experience in agile project management, I ensure that projects are delivered efficiently while maintaining a user-centered focus. I enjoy working in cross-functional teams, adapting to agile workflows, and keeping processes structured yet flexible to foster collaboration and continuous improvement.

Let’s create something meaningful together! 🚀

Design? Code? Both!

I believe that having an in-depth understanding of development is quintessential for good UX/UI design, both by improving collaboration with developers and by bridging the gap between user needs and technologies.

Both sides of the coin are paramount to my process. Knowing how to code makes me a better designer, just like my design skills make me a better developer.